You have set up a website for your business or maybe a website to help potential customers to reach out to you. Now, what do you do? Wait for customers to contact you or purchase from your site right? Unfortunately, this is not a viable strategy as your website will more likely than not, get lost among the millions of other websites that are out there on the internet. So how can you improve your visibility? The answer is SEO or Search Engine Optimization. This primarily depends on the Click Through Rate of your website. Let us now take a look at a few tips that will help you beat the expected CTR and boost your SEO rank.
Click Through Rate is the percentage of traffic that continues browsing on your site or goes to another site via a link on your site expressed as a percentage of the total number of people who do visit your website. This will give Search Engines such as Google a good estimate of how good the content on your website is. If people don’t like the content, they are more likely to click the back button and return to the search results. This will result in a fall in the site’s CTR and thus Search Engines can rank the website accordingly. However, should the content on your site is interesting and a large portion of the people who do visit your site tend to stay on the site, the CTR for your site will increase and so will the ranking of your website on the search engine’s results page or SERP for short.
Usually, to get to the top of the SERPs, your CTR should be in excess of over 80%. This will automatically ensure that your website receives enough quality traffic. To remain in the top 10 of the SERPs, your website should have a CTR of at least 50%, else, you can be sure that your website will be replaced in the rankings by some other website with a better CTR.
Always remember this rule of the thumb. If your webpage can beat the expected CTR, the higher the chances of it beating other web pages with respect to the rankings. To move one position in the rankings table, you just need to beat the expected click through rate by around 3%. Melbourne SEO services is a company well versed in doing SEO for various web pages.